Esthetic Formula, Inc. (“Esthetic Formula,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, EstheticFormula.com.
This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our website, products, services, and online interactions.
By accessing or using this website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide when you:
- Create or use an account
- Place an order or make a purchase
- Contact us or submit an inquiry
- Request product information or assistance
- Submit feedback or suggestions
- Participate in surveys, promotions, or referral programs
- Subscribe to marketing communications
- Otherwise communicate with us through the website
Depending on your interaction with us, this information may include:
- Name
- Email address
- Telephone number
- Billing and shipping address
- Account and login information
- Order and purchase information
- Business or professional information
- Information included in messages, inquiries, feedback, or forms you submit
When you make a purchase, payment information is collected only as needed to authorize and process the transaction. Depending on how the order is placed, payment information may be handled by a third-party payment provider or through an authorized payment process. Access to payment information is limited to authorized personnel and service providers who require it to complete or support the transaction.
We may also automatically collect technical information about your visit, including your IP address, browser type, device information, operating system, referring pages, pages viewed, website interactions, and other usage information.
2. How We Use Your Information
We may use the information we collect to:
- Process and fulfill orders
- Manage customer accounts
- Provide customer service and respond to inquiries
- Communicate about orders, products, services, or account activity
- Provide requested product information and recommendations
- Improve our products, services, website, and customer experience
- Analyze website traffic, usage, and performance
- Send marketing or promotional communications where permitted by law
- Prevent fraud, misuse, and security incidents
- Maintain the security and functionality of our website
- Comply with applicable legal and regulatory requirements
- Enforce our policies and protect our legal rights
3. Cookies and Similar Technologies
Our website uses essential cookies and similar technologies to support account access, shopping carts, checkout, security, website preferences, and other core functions.
We also use analytics technologies, including Google Analytics, to understand how visitors use the website and improve its performance. Where required, non-essential analytics or marketing technologies will be activated only after you provide consent through our cookie-preference tool.
You may accept, reject, or manage non-essential technologies through the website’s privacy-preference controls or your browser settings. Disabling certain cookies may affect portions of the website.
4. Analytics and Marketing Technologies
We use Google Analytics to collect information about website traffic, usage, and performance. Google Analytics may collect information such as:
- Browser and device information
- IP address or approximate location
- Pages visited
- Referring websites
- Time spent on pages
- Website interactions
- Purchase or conversion activity
Google processes this information according to its own privacy practices.
We also use Mailchimp to manage email subscriptions and communications. You may unsubscribe from promotional emails at any time using the unsubscribe link included in the communication.
If additional analytics or advertising technologies are added, we will update this Privacy Policy and provide any notices or choices required by applicable law.
5. E-Commerce and Payment Processing
When you purchase products through our website, we collect information necessary to process and fulfill your order, including your name, contact information, billing and shipping information, and order details.
Payment information is used only to authorize and process transactions and is not used for marketing or unrelated purposes. Payment transactions may be handled by third-party payment providers or through authorized internal payment procedures, depending on how an order is submitted.
We may retain transaction and order information as reasonably necessary for customer service, accounting, tax, fraud prevention, legal compliance, and other legitimate business purposes.
6. Third-Party Service Providers
We may use third-party service providers to support the operation of our website and business, including providers of:
- Website hosting and maintenance
- E-commerce functionality
- Payment support and processing
- Shipping and order fulfillment
- Email and marketing communications
- Analytics and performance measurement
- Security and fraud prevention
- Technical support
- Form and customer-service processing
These providers may process personal information only as necessary to provide services to us or as otherwise permitted by law. They are also subject to their own contractual, legal, and privacy obligations.
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of websites or services that we do not control.
7. Information Sharing
We do not sell personal information for monetary compensation.
We may disclose limited personal information to service providers, including Google Analytics and Mailchimp, when reasonably necessary to analyze website performance, manage communications, operate our website, fulfill orders, process transactions, or support our business.
Depending on applicable privacy law and how a service is configured, certain analytics or advertising disclosures may be considered “sharing.” Where required, we will provide appropriate notices and methods for exercising applicable privacy rights.
We may also disclose information:
- When required by law, regulation, subpoena, court order, or other legal process
- To protect the rights, property, safety, or security of Esthetic Formula, our customers, or others
- To investigate or prevent fraud, security incidents, or unlawful activity
- In connection with a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction
We do not rent personal information to third parties for their independent marketing purposes.
8. Marketing Communications
If you subscribe to our promotional emails or other marketing communications, we may use your contact information to send information about products, educational content, promotions, or other Esthetic Formula updates.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in the communication.
Even if you opt out of marketing communications, we may continue sending transactional or service-related communications, such as order confirmations, account notices, or responses to your inquiries.
9. Data Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.
However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.
10. Data Retention
We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain customer and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
11. Your Privacy Choices
Depending on where you reside and applicable law, you may have certain rights regarding your personal information, which may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Obtain information about how your personal information is used or disclosed
- Opt out of certain marketing communications
- Exercise other privacy rights provided under applicable law
We may need to verify your identity before processing certain requests. Some information may be retained when required by law or for legitimate business purposes.
To submit a privacy-related request, please contact us using the information below.
12. California Privacy Rights
Where applicable under California law, California residents may have rights concerning their personal information, including the right to request access, correction, or deletion and to obtain information about certain uses or disclosures.
Depending on applicable law and how analytics services are configured, California residents may also have the right to opt out of certain disclosures considered “sharing.”
Esthetic Formula does not sell personal information for monetary compensation.
Nothing in this section is intended to state that Esthetic Formula is subject to every provision of the California Consumer Privacy Act or other California privacy laws when the applicable legal requirements or thresholds have not been met.
Esthetic Formula will not discriminate against you for exercising a privacy right available under applicable law.
Privacy requests may be submitted using the contact information below.
13. Children’s Privacy
Our website and services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.
Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:
Esthetic Formula, Inc.
17780 Gothard Street
Huntington Beach, CA 92647
United States
Telephone: (800) 824-5780
Email: support@estheticformula.com
Website: EstheticFormula.com
Last Updated: October 2026
